The Core Drivers™ Story

We would like to introduce you to our Core Drivers™ offering and know that it will provide you with exceptional outcomes across your recruitment, retention, training and culture.

Our mission is to create highly functioning, harmonious workplaces that you want to go to each day – a place where you’re inspired to give your best because you love what you do, and you know the reason WHY you do it.

We believe that the best way to grasp what the Core Drivers™ are about, is to share a brief overview of why it was developed, and how it has created powerful breakthroughs for all our clients who now use it religiously, from small businesses to large corporates to the community.

Our proprietary Core Drivers™ system was created in New Zealand. The cards themselves have been specially designed, and are underpinned by thousands of hours of research, development, and testing.

We love the fact that several of the cards give people a clear visceral reaction – when you read through them, you’ll notice some of the cards really jump out for you and for your own unique reasons

The Core Drivers system was originally only used internally within Bright’s recruitment processes to help us improve our placement stick rate from around 75% to a staggering 99%+. On occasion, some of our clients have been curious about how we have achieved this result and asked, “What’s your secret?”

After a fair amount of deliberation, we decided to share our insights and our beloved Core Drivers system itself, and we have never looked back.

The Core Drivers experience allows you to reflect on what you need to be at your best and your most fulfilled. By arranging your card set in your own unique way, you will discover what drives you at your deepest core, amongst many other valuable insights.

The exercise might take anywhere between 5 and 15 minutes to complete.

Bright offers dedicated specialist support and guidance to ensure that you get the best from the system.

We offer a comprehensive training programme (learning experience) for leaders who wish to become licensed practitioners. It is my wish that you love the training programme and use the Core Drivers as a tool to both inspire and gain greater insight and understanding. Bright offers dedicated specialist support and guidance to ensure that you get the most from your experience.


The Core Drivers™ concept was created in 2012 when we found that 90% of our clients did not want traditional psychometrics. They told us that they wanted a product that was fun and showed them what people are driven by and how they get what they want.

So this is what we did...

We created a good looking card deck which feels like a game!

Sounds simple right? Well, it makes the complex world of people and culture, simple to understand and measure.

We listened to our clients who didn't like the idea that they fit into a box.

Our clients are always keen to learn and want barriers removed, so we run complimentary in-house workshops, bite-size, snackable, lunchtime express sessions. Soon to be available for on-line access to our Global clients. 

Clients want an infographic styled report instead of a 27-page wall of text.
They want some succinct, practical hand-on tips.

Clients want a one-page onboarding & retention plan that ensures  future-proofing  superstars.

What do the Core Drivers™ do?

Recruitment career fit

Creates a suggested learning pathway that energises people - audiobooks, Tedtalks and other innovative stuff

Onboarding strategy

Retention plan

Our Global clients and local hero's have said, "Wow this is something fresh and new, haven't seen this before", "How can something that looks so simple be so insightful".

They have experienced incredible results, hugely significant increased success and retention rates when onboarding new team members or re-engising teams.

In most cases, they have experienced a 99% success rate. Some of the transformations that come with it is attracting 50% of the workforce which we know are millennials and supporting senior executives in a way they haven't been able to before.

Try it today because it's not like anything you have tried before. Others have had outstanding results and you will too, including our brave Global Corporates.

Do you have 10 minutes? It will be worth it.

Click here to request a demo online Global or In-person (NZ & AU only)

We have an exciting vision for expanding the suite of activities. We always  love hearing about how the Core Drivers are making a difference for you and your team, so please keep sending us examples of your experience. This supports our ongoing comittment to you!